How to Sell

 

Seller’s Guide to BNO.com


Welcome, sellers!

Welcome to the Sellers Information Page, containing all the information you need to know to get started as a successful seller on BNO.com. We’re delighted you’re here and promise to make your time with us as exciting, entertaining and rewarding as possible.

Advantages to Sellers

  • Global reach:  Bidder anywhere can bid on anything at any time.

  • We don’t take possession of your property; your auction items stay with you until sold.

  • Our fees are far less costly than what our competitors charge and we offer so much more. The end result is that the seller makes a greater net profit and the buyer is the recipient of a more fair and affordable deal. Everybody wins!

  • Unlike other online sites, our live auctioneer act as the seller’s personal salesman and, with our live auction format, has the ability to constantly and actively push for higher bids to make the seller the most money.

  • We are not constricted by rigid time limits or hampered by uncertain results. Because our auctions are conducted in real time, they can continue for as long as there are buyers submitting bids. When the auction is concluded, the results are immediate. No waiting; parties proceed to close the transaction. Immediate gratification!

Does BNO support sellers with any marketing initiatives?

Depending on the level of service you select, we will promote your auction items with:

  • Online advertising (CPC, SEM, retargeting)

  • Video advertising (Online preroll, cable television commercials)

  • Hypertargeted email blasts, direct mail campaigns

  • Social media marketing

  • Print advertising

 

Stand out from the rest with our special sales services

 

We know there is no such thing as “One Size Fits All.” Therefore, we have established tiered service levels to accommodate all our clients.

STANDARD SERVICE: Sellers upload photos and descriptions for each of their items directly to the BNO site. BNO will provide standard (our standard is high) pre-auction promotions for your auction items.  

FEATURED SERVICE: Sellers do minimal work, other than provide the auction item and photos. BNO will set everything up on your behalf based on the information you provide. BNO will also generously market all featured items.

WHITE GLOVE CONCIERGE SERVICE: The ultimate service package! Contact us to discuss all that we can do for you. 213-622-9000 x500

We hope you enjoy the BNO experience and thank you for choosing BNO as a platform to showcase your items!

 

For questions, further information, or fees custom-tailored
to your specific BNO auction offerings, contact us today!
213.622.9000 | sales@bno.com

 

 

 

 












 

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Easily Sell Art, Cars, Watches, Jewelry and More on BNO.com


Selling on BNO.com is a simple four-step process:

  1. Create an account
  2. Upload your item(s) for auction
  3. Sell during our live auction
  4. Complete transaction

Art Consignment
Contact Bianca Sinishtaj, Fine Art Curator, via email at art@bno.com, or by calling 213.622.9000, ext. 405. 

Car Consignment
Contact Adam Wolfe, Auto Curator, via email at cars@bno.com, or by calling 213.622.9000, ext. 301. 

Yes, that’s all! To start uploading items click the button below. 

Log in to BNO.com and click the MY BNO icon, which will then take you to the Welcome page. Under the Selling category on the left, click the List an Item link.

 

Fill in all the required information on the Details, Location & Information, Documents and Images pages. If available, you will be able to upload any supporting documents you may have as well. You will receive a confirmation email for each item you’ve successfully listed.

 

Upload your photos. For information on uploading photos, check out our Photo Upload tutorial page.

*When you upload your item, you will need to set your reserve price.

 

Setting Your Reserve

Setting Your Reserve Price: Sellers will be required to set a reserve price for each item they include in a BNO.com auction. The reserve price is the minimum price the seller is willing to accept at auction. The reserve price is kept confidential with BNO.com and is only disclosed during an auction when the bidding actually reaches the designated reserve price. Additionally, sellers can login to their BNO.com account during a live auction and will have the ability through the Seller Control Box to accept a bid that has not reached the reserve price, if they wish.

 

3. Sell During Our Live Auction

Sellers can login to their BNO.com account during the time of the live auction to view the bidding process. During the live auction, sellers will see and hear the bids for their item. Sellers will also have the option of interacting with the bidding process using the Seller Control Box. The Seller Control Box is used to allow the Seller to remove the reserve and accept the high bid. Once reserve is removed, the auctioneer will continue soliciting for higher bids until the item is sold.

4. Complete transaction

You and the winning bidder will receive email and phone notifications of the successful sale, as well as instructions on how to conclude your transaction.

 

For questions, further information, or fees custom-tailored
to your specific BNO auction offerings, contact us today!
213.622.9000 | sales@bno.com

 

 

 

 












 

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For Sellers: Pricing


Some auction companies drag down their buyers (and sellers!) with exorbitant premiums on their auction purchase. You can be assured that at BNO, our buyer premiums (when applicable) and listing fees will typically be the lowest in the industry.

At BNO we pride ourselves in being 100% transparent so that you are not surprised with any hidden fees.

 

SPECIAL INTRODUCTORY OFFER FOR SELLERS
No fees to sell in Art or Real Estate categories - That's right, selling with BNO.com will cost you $0!

Please email us at sales@bno.com for more information.

 

Cars

  • Listing Fee: $0

  • 2% Seller Success Fee

  • Cars: 2% Buyer's Premium or $300, whichever is greater. 

    • All other vehicles: 3% Buyer's Premium 

Are you a high-value seller, looking to sell more than 5 vehicles? Please email us at cars@bno.com for special pricing.

 

Art & Collectibles

  • Listing Fee: $0

  • 5% Seller Success Fee

  • 10% Buyer's Premium

  • Are you a high volume seller? Or do you have a special piece you'd like us to highlight? Please email art@bno.com for more information. 

 

 

Real Estate

Residential Property

  • Listing Fee: Special Introductory Rate: $0

Commercial Property

  • Listing Fee:  Special Introductory Rate: $0

We want to make buying and/or selling a house affordable, effective and easy for EVERYONE to participate.
 

Charity

There is a 10% Sales Fee on any item sold in a Charity Fundraising Auction on BNO.com

 

 

 

 












 

NEWSLETTER

Subscribe to our newsletter to receive news, updates, free stuff and auctions alerts by email. We don’t do spam.


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