by Patrick Hoelck
Patrick Hoelck's work resonates because it does not hide, pervert, destroy, or malign.
Instead, it emboldens an individual for who they are. Sexuality and celebrity status are
consequential of being human—of being a man or woman, actor or actress, singer or
musician, model or cult personality. Glamour and attitude are consequential of
one's pride and self-respect. Hoelck’s work captures these symptoms at face value.
Hoelck, born in Santa Monica, California in 1968, is an American contemporary
photographer and director. In his early teens, Hoelck made his way to New York City
where he was quickly absorbed into the lawless city streets of the 1980's and at
sixteen began directing music videos during the emergence of rap music.
In 2002, Hoelck self-published his first book of photographs and short stories,
entitled TAR, which was the catalyst for his emergence as a professional photographer.
He gained momentum after friend Vincent Gallo chose him to shoot the cover of Flux
magazine over the late Richard Avedon. He has since shot for major editorial, fashion
and advertising clients. His subjects include celebrities and musicians such as, Clint
Eastwood, Emily Blunt, James McAvoy, Samuel L Jackson, Adrien Brody, Mark Ruffalo,
Anna Paquin, and Katie Holmes.
In 2010, he made his feature film directorial debut with "Mercy", winning Best Director
and Best Film in the Savannah Film festival. While his film enjoys success Hoelck
continues to explore the intricacies of human nature through the lens voilÃ .
He recently released a book of Polaroids entitled Polaroid Hotel, the book signing
and exhibition enjoyed great success being hosted by LEADAPRON, curated by
OH WOW, and receiving praise from Art in America. Hoelck currently lives and works
between Los Angeles and New York City and continues to shoot for clients all over the
world as well as expand upon his body of fine art.
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